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2015-10-08 09:49

Top 10 Slovenian websites

News, ads, health and medicine and automotive – that's what internet users are looking for on Slovenian websites. Check out the latest Gemius ranking.

The three most popular domestic websites among Slovenian internet users are the information services 24ur.com and Siol.net, and the classified ads service Bolha.com. In August 2015 these websites were visited by 46.7 per cent, 36.9 per cent and 36 per cent of internet users, respectively. The lineup also includes the information and journalistic websites Slovenskenovice.si, Rtvslo.si, Najdi.si and Zurnal24.si, as well as portals dedicated to health and medicine (Med.Over.Net and Vizita.si).

'The overview of the top 10 publishers in Slovenia has been more or less similar for quite some time. The five biggest news portals are found at the top. In the last few months they have thoroughly improved their strategies, putting more and more effort into the promotion of their web portals, resulting in a slow but continuous growth,' says Gregor Nišavič, industry expert and head of the Slovenian branch of Gemius.

'We also see Slovenia's biggest classified ads service at third place. The e-commerce market in Slovenia is specific due to the small size of the economy, which of course has to be taken into account when speaking about publishers as well, but I would say that e-commerce is developing. What is interesting is that the topics of lifestyle, wellbeing, healthcare and healthy living are increasingly popular in Slovenia – we can see two health-related publishers in the top 10. This is also why we are planning a special project in that field together with Med.Over.Net,' says Nišavič.

In the Gemius expert's opinion it is worth mentioning a well-known reason for the issues that publishers are facing on the Slovenian market. 'Investments in networks that offer granted ad space are growing tremendously and RTB in the classical sense is not in use on the market. The result is price dumping by the networks, which causes serious problems for media,' explains Gregor Nišavič.

About the research

The data comes from gemiusAudience, an international research project conducted by Gemius in around 30 countries in Europe, the Middle East and North Africa. It aims to determine the number and demographic profile of internet users and to learn about the ways in which they use the internet: websites, audio and video material, or applications. The research is carried out in compliance with the international code of conduct ICC/ESOMAR.

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Type of Content

analysis

Industry

Advertising, Media

Country

Slovenia

Comment:

Gregor Nišavič

Head of the Slovenian branch of Gemius

Gregor Nišavić is the country manager of Gemius, responsible for Slovenian market, but also dealing with the internet market in Montenegro. He has been working for several years in the internet market and is mainly focused on data mining and advertising, trying to make use of gathered data in order to optimize ad spending. He is involved in the development of a comprehensive solution for Slovenian advertising market, which would contribute an important breakthrough to the protection of local markets against big global players and simplify the advertising on the internet, which became puzzling due to its almost perfect measurability.

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