In May 2022 some of the most visited sites switched places in Top 10 Ranking. With an increase by +7 000 users, reaching 545 000 visitors in May video streaming site youtube.com closes Top 3, switching places with national news portal delfi.ee who’s audience decreased by - 22 000 compared to the April data, achieving 538 000 Real Users from computers. Like in previous month, Google was placed first in the Top 10 Ranking with 767 000 Real Users and increase by +15 000 visitors. 2nd place is taken by Facebook with 606 000 Real Users and small increase by +2 000 users from computers. Meanwhile, portal postimees.ee which remains at 5th position showed the biggest decrease in numbers among top sites  -26 000 visitors, reaching 420 000 Real Users in May 2022.

Without already mentioned one more top site showed audience increase – reaching 349 000 Real Users swedbank.ee audience grew by +12 000 visitors, compared to April data. With decrease by -22 000 users site ria.ee lost two positions in the top, reaching 9th position with 284 000 visitors, while sites err.ee and wikipedia.org rose by one position, reaching 288 000 and 285 000 Real Users. The same as in April 2022, Top 10 in May is closed by ohtuleht.ee with 251 000 Real Users from computers, showing decrease by -10 000 visitors.

As reported before, from this spring gemiusAudience study in Estonia includes data on most popular pages from computers, including social networks, media, advertisers, banks, e-commerce, and the public sector and other sites. As before, the new data allow to analyze user habits by socio-demographic indicators - users' gender, age, place of residence, income and other characteristics. Data are available on a daily, weekly and monthly basis. In total, data for about 100 websites are available, and list will be updated regularly.

About gemiusAudience

gemiusAudience sets a new standard in the presentation of Internet media usage data, competition monitoring, media and campaign planning. Our solution provides you with a dependable source of information and reliable benchmarking of your activity amid your competitors. On the online landscape quick reaction is the key to success and now, with gemiusAudience, you can make better business decisions based on the real digital trends!

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