Facebook.com reigns supreme

The big four international social media portals in Poland are Facebook.com, Twitter.com, Instagram.com and Pinterest.com. The first of these portals leads in the popularity stakes on the Polish market. The average daily number of Facebook.com users in April 2016 was 7.14 million, ten times higher than the sum of the average daily users of the other three portals in the same period (Twitter.com – 353,000, Instagram.com – 254,000, and Pinterest.com – 104,000 users).

Saturday in the real world

Despite the large and constantly growing popularity of social media in Poland, it is clear that, for Poles, these portals substitute for real contact with friends during the week and not on days off. The greatest user activity on all the portals mentioned is observed at the start of the week, when the average reach for Facebook.com is 34.4 per cent, for Twitter.com 1.8 per cent, for Instagram.com 1.2 per cent, and for Pinterest.com 0.5 per cent. Number of users falls at the weekend – the lowest values are observed on Saturdays, when the average reach for Facebook.com is 29.5 per cent, for Twitter.com 1.4 per cent, for Instagram.com 1 per cent, and for Pinterest.com 0.4 per cent.