Smartphones are catching up with computers
Almost half of all visits made to websites in July were made on mobile devices. What changes have the last four years brought in the traffic on particular devices on the Internet in Poland? To find out, take a look at the analysis prepared by Gemius.
Gemius has found that since 2013, the Polish Internet has seen a steady decrease in the percentage of website visits generated via PCs and laptops. While only four years ago visits made in this way made up more than 91 per cent of visits to websites in Poland, last year this percentage went down to just over 60 per cent (source: gemiusPrism). In July 2017, however, the percentage of visits made using devices of this kind fell to below 50 per cent, while at the same time there was a rise in the percentage of visits made using smartphones. In 2014, one in ten visits was made on a telephone, in 2016 it was one in three, and in July 2017 it was only 46 per cent.
Tablets becoming less popular
Over the last four years, the percentage of visits to websites using tablets has been a negligble 4.5 per cent. Moreover, since 2015 this percentage has been declining to hit 3.2 per cent in July 2017.