Russians and Ukrainians prefer Apple
In Russia, Apple devices have the biggest share of Internet traffic. They are continuously growing. The situation is similar in Ukraine. Nevertheless, Samsung’s position is strengthening. In Belarus, the Korean company has surpassed the company from Cupertino.
Gemius has analysed the mobile device market in Russia, Ukraine and Belarus. According to the research, Apple products have the biggest share of Internet traffic in Russia. In August 2013, it was more than 52 per cent. This represents an increase of 6 per cent compared to the previous year. At the same time, Samsung gained 47 per cent (an increase from almost 16 per cent in August 2012 to 23 per cent in August 2013), which indicates the growing position of the company from Seoul.
In Ukraine, the share of Apple devices in mobile Internet traffic is also growing. 40 per cent of mobile Internet visits came from Apple tablets and smartphones. On the other hand, the share of Samsung devices in Internet traffic increased by 41 per cent over the year and in August 2013 it was almost 21 per cent.
The situation is a bit different in Belarus, where Samsung has already won the race. Their portable devices constitute 26 per cent of mobile Internet traffic in Belarus. This represents an increase of almost 43 per cent compared to the previous year. Meanwhile, less than 26 per cent of mobile Internet traffic in August 2013 came from Apple devices. This means that in Belarus, Samsung tablet and smartphone users are more likely to connect to the Internet.
"In Belarus the overall population income is lower than in Russia and Ukraine" Anton Melekov, Country Manager in Gemius Russia explains. "Therefore cheaper solutions provided by Samsung mid-range products have high sales potential and are strongly influencing Korean producer share of the market" he claims.
The data come from www.rankingcee.com, a website basing on Gemius internet sites traffic measurement results (gemiusTraffic). It is designed to serve as a source of accessible knowledge on the internet for those interested in being up-to-date on its development and the prevailing trends. The web site features, among others, popularity ratings for: web browsers, operating systems, mobile devices, Flash Player versions, screen resolution, screen color settings, web directories, search engines, PC vs non-PC traffic, cookie files acceptance rate.