Russian customers shop internationally
Shopping online is increasingly popular amongst Internet users in Russia. According to data gathered by Gemius, in October last year over 44.9 mln Russian Internet users visited e-commerce websites. This is an increase of 5.2 mln compared to the same month the previous year. The time spent on e-commerce websites in Russia has grown from an average of 1.32 minutes per visitor in October 2012 to 2.07 minutes in October 2013.
The analysis also shows strengthening of market position of international e-commerce players, such as Ebay.com, Amazon.com, Taobao.com and Aliexpress.com. Together they noted a triple increase in reach among Russian Internet users, from 5 per cent to 15 per cent. Meanwhile, top three local e-commerce websites belong to avito.ru, yandex.ru and irr.ru. The total reach of Russian e-shops decreased from 48 to 47 per cent.
"International players will probably note and increase in the number of Internet users visiting their websites to 10 mln - comments Anton Melekov".
According to Anton Melekov, head of the Russian branch of Gemius, those numbers allow to take seriously into consideration a consolidation of Russian e-commerce market. "International players will probably note and increase in the number of Internet users visiting their websites to 10 mln" adds Melekhov.
Many consumers considered this open-door to the world as a major asset to convert into online purchases, excited by the ability to source whatever goods or brands they were interested into at reasonable conditions, should it be from a pricing standpoint, down to product offers. The dynamics would remain solid, with a 13 to 15% growth, being at least, twice higher than retail trends - comments Vincent Lootens, Chief Marketing Officer at KupiVIP.
At present, in Runet there are 2000 shops with more than 10 completed orders per day and fewer than 100 shops with more than 1000 completed orders per day. The leader is Citilink with the revenue of 8 mln RUB (source: Data Insight agency).
Click here to download the e-commerce report.