According to an analysis prepared by Gemius, computers continue to generate the most online traffic. However, the Gemius data show that in 2015 the rising trend of traffic on other devices kept pace in most Central and Eastern European countries, including Romania.

Note: the presented data concern only browsing of domestic websites and do not recognise applications installed on tablets, smartphones, or other devices (consoles, TVs, CVC/Blu-ray players).

Breakthrough in the third quarter of 2014

Until the third quarter of 2014, the amount of traffic generated in Romania by personal computers reached 90 per cent. However, in that quarter there was a 5 per cent drop, and the amount of traffic generated on PCs remained below 90 per cent from that period until the end of 2015.

Most visits from personal computers

Interestingly, the breakthrough third quarter of 2014 (wherein 13.5 per cent visits were made from non-PC devices) was followed by another rise in website visits from personal computers. The percentage of visits from other devices did not reach 13.5 per cent again until the third quarter of 2015, when it reached 15.3 per cent.

Non-PC traffic continues to rise

Between the fourth quarter of 2014 and the end of 2015, the number of domestic visits on non-PC devices continued to grow and peaked in the fourth quarter, with 18.6 per cent of all visits.