In Romania, personal computers still note the highest volume of ads displayed (60.81 per cent), but mobiles are on the rise, with AdMonitor data showing a continuous increase in the share of mobile impressions, from 27 per cent in H1 2016 to 32.5 per cent in H2 2016 and 36 per cent in H1 2017. With CTR at 2.19 per cent for phones and 2.03 per cent for tablets, Rich Media ad formats displayed on mobile devices seem to be the winning solution for advertisers who wish to achieve high CTR in their campaigns.