Romania: approximately one in five internet users visit financial websites
Although every third user (PC) of financial websites utilises online banking services, a quarter have never made any online payments.
In the first half of 2017, an average of 1.71 million Romanian internet users (24.9 per cent) visited financial company websites (source: gemiusAudience). The highest traffic for these websites was recorded in March (1.91 million, 28.1 per cent) and February (1.75 million, 25.7 per cent). Financial websites and bank websites were least popular with internet users in April (1.67 million, 24 per cent) and June (1.63 million, 23.5 per cent).
Curious, but unconvinced
People aged 30 to 39 accounted for one third of all bank website users in June 2017. Almost three quarters of these users (73 per cent) declare having tertiary or secondary education. A similarly high percentage of users (74.6 per cent) have permanent jobs and live in towns and cities (77.1 per cent). More than one third (35.8 per cent) of visitors to financial websites declare having a monthly income in the range of 1,001 to 3,000 Romanian lei (RON). Online banking usage statistics indicate that some 31.4 per cent of visitors to bank websites use online banking and payments at least several times a month. At the same time, one fifth (19.6 per cent) indicate they have never used online banks and one quarter (23.8 per cent) never made an online payment.
Gemius analysed the data from the first half of 2017, collected from Romanian internet users, aged 14–74, using desktop computers and laptops.
Check the popularity of online banking websites on the Romanian internet in 2016.
gemiusAudience in Romania is a study that measures online audiences using it's proprietary fusion methodology, proprietary site-centric data, proprietary user-centric data and structural data provided by BRAT through SNA FOCUS study.