Polish news media after the Russian aggression against Ukraine
Polish news portals, radio and TV stations recorded an over 30% increase in coverage week to week since Russia's attack on Ukraine. According to the data from the Mediapanel study, the time spent on websites in this category increased almost threefold in the analyzed period.
Websites from the "Information and journalism - general" category on February 24-27, 2022 were analyzed in comparison with the corresponding period in the week preceding the Russian invasion. While in February 17-20, these websites were visited by a total of 14.1 million Polish internet users, on February 24-27 this number was already 18.6 million, which means an increase by 31%. On individual days, news websites were visited by an average of 12.4 million people, compared to 8 million in the week preceding the invasion. The strongest increase in the number of users (66%) was recorded in the group of the youngest internet users (up to 24 years of age), regardless of gender.
About Mediapanel Research
Mediapanel is the first cross-media study in Poland based on a single source. The study combines site-centric measurement (measurement scripts at the site and application level) and user-centric measurement (panelists' behavior). In the production of data, we use proprietary, internationally recognized methodologies and algorithms. The Mediapanel study provides a complete and reliable picture of the Polish online market. It offers the possibility of analyzing and comparing the viewership of websites, applications and streaming materials on various types of devices, optimization of advertising budgets, comparison of traffic on desktops and laptops at home (PC-home) and at work (PC-work), as well as determining the position of the entity and its competition.
You can read more about the Mediapanel here.