Poles checking weather forecasts online
One third of Polish internet audience visit weather websites. This is over one and a half times more than five years ago. These online services enjoy the greatest interest between May and August, with a peak in July.
What does the winter hold for us in store? A beautiful spell of weather or chilly wind, drizzle and cold shivers? It’s generally known that in our region the weather in this time of the year is largely unforeseeable. Despite the popular opinion that forecasts are simply not reliable, they are immensely and unchangeably popular. For a while now, some increasing interest has been noted in online forecasts, too. Gemius has ventured to check how many internet users visit weather forecast websites and who they are. Where do they most eagerly go online to decide whether they need a pair of wellies and an umbrella?
The data quoted originates from an international project (gemiusAudience) conducted by Gemius in more than 30 countries. It aims to research into the number and demographic profile of internet users and the manner in which they utilize the web. The study is performed according to Gemius proprietary hybrid methodology and in accordance with the ICC/ESOMAR international code of conduct.