The majority of LinkedIn users are specialists or freelancers, as well as school pupils and students. Gemius data shows that people aged 25-34 make up one third of all users of the website. One in three visitors lives in a big city (more than 500,000 residents). 45 per cent of all users of the website has a higher education.

About the research

The data comes from gemiusAudience, an international research project conducted by Gemius in around 30 countries in Europe, the Middle East and North Africa. It aims to determine the number and demographic profile of internet users and to learn about the ways in which they use the internet: websites, audio and video material, or applications. The research is carried out in compliance with the international code of conduct ICC/ESOMAR.