New Regional Manager for Belarus
As of January 1, 2020, Gemius S.A. will be directly responsible for delivering its products to the Belarusian market, including gemiusAudience Overnight, gemiusDirectEffect and gemiusAdHoc studies ensuring the continuity of products offered to the clients.
Gemius Regional Manager – Lesya Prus, who is now responsible for Belarus, commenting latest changes: “We would like to inform publishers and companies using our products that they can keep the current Gemius scripts, as there will be no need to change the scripting method. A dedicated team of employees will look after the market to ensure a smooth change. Gemius products have been repeatedly awarded by recognised international institutions, including IAB Europe. Through direct supervision over the Belarusian market, we will try to ensure that our clients entirely use the potential of our products to support the development of the digital market in Belarus”.