Popularity of the Polish TV news stations and websites in November
The first two weeks of November were full of important events – 4th wave of Covid-19, the crisis on the border and the situation related to the Polish Independence Day celebration. Gemius presents traffic analysis on the largest TV news stations and websites in Poland from November 1-14.
One of the most popular news entities in Poland in the first two weeks of November was TVN24 Group. In the period of November 1-14, TVN24 news station noted almost 15.5 million real users and a reach of over 46%. The average time spent by the user on watching TVN24 broadcasts in the analyzed period was almost 6.5 hours. Most people (almost 7 million) watched TVN24 on November 11, when the National Independence Day was celebrated.
Source: Mediapanel, November 1-14, TVN24, TG: ALL, Media Type:ALL
Among the recipients of TVN24 both men and women were represented almost equally, with a slight quantitative advantage of men.
Source: Mediapanel, November 1-14, TVN24, TG: ALL, Media Type:ALL, Gender
The internet news portal tvn24.pl was visited by almost 6.5 million real users in the analyzed period. The portal recorded a reach of almost 20% and ATS* of almost 14 minutes. In this case, the largest number of people visited the website on November 11 (almost 1.5 million). However, an upward trend can also be noticed in the following days - from November 13. Reason can be seen in the increased interest of recipients in the information related to the migration crisis on the Polish-Belarusian border.
*ATS – Average Time Spent; Average duration of exposure to the media of the person in its audience
Source: Mediapanel, November 1-14, tvn24.pl, TG: ALL, Media Type:ALL
In the first two weeks of November, tvn24.pl portal was visited more willingly by women (52.71% of all recipients). Men accounted for 47.29% of all visitors.
Source: Mediapanel, November 1-14, tvn24.pl, TG: ALL, Media Type:ALL, Gender
The most popular TV news channel of the Polsat-Interia Group - Polsat News - was watched by 14.2 million real users in the first two weeks of November. The TV station recorded a reach of almost 43% and ATS equal to 2h 31 minutes. Polsat News was watched by most people on November 11 (Polish Independence Day). As in the case of the TVN24 Group analyzed earlier, since November 13, Polsat News recorded an upward trend. On November 14, Polsat News was watched by only 6 thousand less recipients than on November 11. Almost the same number of women as men watched Polsat News on November 1-14.
Source: Mediapanel, November 1-14, Polsat News, TG: ALL, Media Type:ALL
The website polsatnews.pl was visited by almost 3.5 million real users in the analyzed period. The website noted a reach equal to 10.27%. Most people checked the information on polsatnews.pl on November 8. It was the day when several thousand migrants reached the Polish-Belarusian border. It can therefore be assumed that people using the website were looking for the information on this subject. Almost the same number of men and women visited the website on November 1-14.
Source: Mediapanel, November 1-14, polsatnews.pl, TG: ALL, Media Type:ALL
The situation looks similar in the case of interia.pl news service, which is the part of the Polsat-Interia Group. In the analyzed period, the service was visited by over 10.5 million real users. Interia.pl recorded a reach of almost 32% and ATS of almost 40 minutes. Most people visited the website on November 8.
Source: Mediapanel, November 1-14, interia.pl, TG: ALL, Media Type:ALL
Among the visitors of interia.pl news website there were slightly more women (53.77% of the all recipients).
Source: Mediapanel, November 1-14, interia.pl, TG: ALL, Media Type:ALL, Gender
The online news website onet.pl, which is the part of the RAS Polska Group, was also the most popular among the recipients on November 8. On that day, the website was visited by almost 6 million real users. In the first two weeks of November, Onet.pl noted a reach of almost 50%, almost 16,5 mln real users and ATS of 48 minutes. The audience was slightly dominated by women (54.36% of the all recipients).
Source: Mediapanel, November 1-14, onet.pl, TG: ALL, Media Type:ALL,
Source: Mediapanel, November 1-14, onet.pl, TG: ALL, Media Type:ALL, Gender
The TVP INFO news station was watched by over 17.5 million people on November 1-14. The station recorded a reach of almost 53% and an ATS of 6h 22min. Most people, as in most of the entities analyzed earlier, watched TVP INFO on November 11, Independence Day. The audience included an almost equal number of men and women.
Source: Mediapanel, November 1-14, TVP INFO, TG: ALL, Media Type:ALL,
Tvp.info website, a part of the TVP Group, was visited by over 3 million real users in the analyzed period. The news site recorded a reach of almost 10%. Most people visited the tvp.info website on November 8 (as in the case of previously analyzed information services). On November 1-14, the website was used by slightly more men (54.32% of all users).
Source: Mediapanel, November 1-14, tvp.info, TG: ALL, Media Type:ALL
When analyzing the data on viewership of the TV news stations in Poland, as well as internet services, it can be noticed that on November 11 Poles were more willing to use the remote control than internet portals when looking for the information. This may be due to the desire to watch live coverage of the celebration of the Polish National Independence Day, political speeches and a military parade. On the other hand, in the case of information related to covid or the situation at the border, Poles more often chose internet news websites. In most entities, it was on November 8 and 14 that websites recorded the highest level of interest of their recipients.
About Mediapanel Research
Mediapanel is the first cross-media study in Poland based on a single source. The study combines site-centric measurement (measurement scripts at the site and application level) and user-centric measurement (panelists' behavior). In the production of data, we use proprietary, internationally recognized methodologies and algorithms. The Mediapanel study provides a complete and reliable picture of the Polish online market. It offers the possibility of analyzing and comparing the viewership of websites, applications and streaming materials on various types of devices, optimization of advertising budgets, comparison of traffic on desktops and laptops at home (PC-home) and at work (PC-work), as well as determining the position of the entity and its competition.
You can read more about the Mediapanel here.