Media landscape

In the analyzed period, 33 024 996 Real Users used the media in Poland. Reach was equal 99.83% and the Average Time Spent (ATS) was 7 days and 6 hours. 

Source: Mediapanel, Media overview, August 1 – August 21, 2022, Media Type: ALL, Target Group: ALL

Websites

In the August 1 - 21 period, google.com (over 26 million Real Users and 80% Reach), facebook.com (almost 21 million RU and Reach = 63%) and youtube.com (over 20 million RU and Reach = 61%) were on the podium of the most visited websites. In the first three weeks of August, Poles were also eager to shop online (the allegro.pl platform was on the 4th place among the 15 most popular websites and olx.pl - on the 10th). Also information websites were very popular among Polish internet users (wp.pl, onet.pl, interia.pl, gazeta.pl, se.pl, fakt.pl), a weather information website - weather.com and wikiperdia.org - a virtual encyclopedia. The list of the 15 most popular websites is completed by a medical portal - medonet.pl with the result of almost 10 million Real Users and almost 30% Reach

Source: Mediapanel, Websites, August 1 – August 21, 2022, Media Type: PC home, PC work, Phones, Tablets, Target Group: ALL

TV stations

In the  August 1-21 period, Polsat (Real Users = 25.7 million; Reach = 77.7%), TVN (Real Users = 25.3 million; Reach = 76, 6%) and TVP 1 (Real Users = 24.3 million; Reach = 73.5%) were on the podium of the most popular TV stations in Poland. Poles also eagerly watched TV news stations (TVP INFO, TVN24, Polsat News). The longest ATS (Average Time Spent) was recorded by TVP 1, TVN24 and Polsat.

Source: Mediapanel, TV Stations, August 1 – August 21, 2022, Media Type: TV In home, TV OOH, Target Group: ALL

Radio stations

In the August 1 - 21 period, RMF FM (Real Users = 30.1 million; Reach = 91.1%), Radio ZET (Real Users = 23.6 million; Reach = 71,4%) and Radio ESKA (Real Users = 19,9 mln; Reach = 60,2%) were on the podium of the most listened radio stations in Poland. 

Source: Mediapanel, Radio Stations, August 1 – August 21, 2022, Media Type: Radio, Target Group: ALL

About Mediapanel Research

Mediapanel is the first cross-media study in Poland based on a single source. The study combines site-centric measurement (measurement scripts at the site and application level) and user-centric measurement (panelists' behavior). In the production of data, we use proprietary, internationally recognized methodologies and algorithms. The Mediapanel study provides a complete and reliable picture of the Polish online market. It offers the possibility of analyzing and comparing the viewership of websites, applications and streaming materials on various types of devices, optimization of advertising budgets, comparison of traffic on desktops and laptops at home (PC-home) and at work (PC-work), as well as determining the position of the entity and its competition.

You can read more about the Mediapanel here.

For countries other than Poland, click here and read more about gemiusAudience Research.