MarTech Best Measurement Technology prize is awarded to the companies offering the most innovative and efficient solutions for monitoring and reporting of marketing activities. During the last edition of the Marketing Meetup Istanbul Summit, gemiusAdReal was selected as the most beneficial and comprehensive measurement technology.

- We are very happy that gemiusAdReal was awarded with the Best Measurement Technology Award at the MarTech Awards in our country this year. Our primary goal is to constantly improve the research according to the market needs. Advertisers, publishers and digital media agencies are in continuous need of data that could help them understand their competitors' strategies and enable to adjust their marketing activities to the ever-changing digital market trends - says Idil Kesten, the Country Manager of Gemius Turkey.

gemiusAdReal is an independent research on digital advertising allowing for monitoring and thorough analysis of online campaigns and your competitors’ digital strategies. Thanks to Gemius research, marketers get access to the unique knowledge about their entire online advertising market that helps them to effectively optimize their digital marketing budgets. As of early 2018 gemiusAdReal is available on six European markets.

MarTech Best Measurement Technology Award is not the first prize won by gemiusAdReal. In 2017 Gemius’ research was recognised by IAB Europe at the IAB Research Awards.