iPhones more and more popular in Belgium
In Belgium, more than two thirds of views on local websites are made by internet users on Apple smartphones and tablets. In the land of chocolate iPhones have gained much more popularity than the iPad. Find out about the ‘battle’ over the Belgian network between mobile devices from the Cupertino company since the beginning of the year.
Almost 66 per cent of views on Belgian websites come from Apple devices (data from July 2015). This is little more than at the beginning of the year (65.2 per cent). What has changed, however, is the proportion of views made from iPads and iPhones. The latter is gaining at the expense of the former – the iPad has lost 2 percentage points (from 27.2 per cent to 24.9 per cent), while the share of the iPhone in mobile internet has increased by more than 3 percentage points (from 37.2 per cent to 40.3 per cent).
About the gemiusTraffic survey
The data comes from a survey of traffic on websites (gemiusTraffic), which Gemius has carried out in more than 20 countries in Europe, the Middle East and North Africa (combined data for Bahrain, Egypt, Jordan, Lebanon, Oman, the United Arab Emirates, Saudi Arabia, Morocco, Algeria, Tunisia, Iraq, Kuwait, Qatar, Syria, Yemen, Libya and the Palestinian National Authority). The data is collected through tracking scripts embedded in the code of websites involved in the study.