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2015-06-09 11:27

Internet users aged 55+ on Twitter and Facebook

Over a fifth of Poles aged 55+ are on the internet. Some of them visit Twitter and Facebook. Find out which social network has more 55+ users, and whether it has always been that way over the last few years.

One in five Poles aged 55+ is online

Over a fifth of Poles aged 55+ (2.6 million) currently use the internet, while just four years ago the number of people online in this age group was more than a third lower (1.7 million).

The percentage of Twitter users aged 55+ has doubled

Analysis shows that, from 2011 to 2015, the average percentage of people aged 55+ among those who visited Twitter in the space of a month almost doubled – from 7.6 per cent to 14.3 per cent.

One in ten Facebook users is 55+

During this period the percentage of internet users aged 55+ on Facebook.com also increased. In 2015, one in ten visitors to the social networking site (10.6 per cent) was at least 55 years old. Four years earlier, one in twelve Facebook users (8.4 per cent) was in this age bracket.

About the research

The data comes from gemiusAudience, an international research project conducted by Gemius in around 30 countries in Europe, Middle East and North Africa. It aims to determine the number and demographic profile of internet users and to learn about the ways in which they use the net: websites, audio and video material, or applications. The research is carried out in compliance with the international code of conduct ICC/ESOMAR. In Poland gemiusAudience is known as Megapanel PBI/Gemimus.

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Type of Content

analysis

Industry

Media

Country

Poland

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