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2022-03-29 13:44

Internet and news websites one month after the Russian aggression against Ukraine

Internet and news websites one month after the Russian aggression against Ukraine

Due to the situation in Ukraine, we publish the information about platforms where reliable information was most often searched for in Ukraine during February 24 – March 24 period. All data comes from the single-source Gemius study - Mediapanel.

You can read about Polish news media after the Russian aggression against Ukraine here and about Lithuanian media here.

In a month February 24 – March 24, 28 751 400 Real Users searched for information in the Ukrainian media and portals. The ATS was 15h 47m. Ukrainians most often used smartphones (more than 25 million RU) and computers (almost 21 million RU). With each day of the analysed month, a growing reach building is noticeable – as shown by results from Mediapanel research.

Source: Mediapanel, Overview, February 24 – March 24, 2022, Media Type: PC Home, PC Work, Smartphones, Tablets, Target Group: ALL

Source: Mediapanel, Reach building February 24 – March 24, 2022, Media Type: PC Home, PC Work, Smartphones, Tablets, Target Group: ALL

The Internet after the Russian aggression against Ukraine

Among the 15 most visited internet media channels in Ukraine, Google was in the first place (ATS = 3h 51 min, RU = 26 650 million). The 15 websites most frequently viewed by Ukrainians include social media (Facebook, Instagram), as well as news services, internet websites and TV stations. The website of the largest commercial bank in Ukraine was also frequently used - privatbank.ua (ATS = 21 minutes, RU = 9,5 million) and Wikipedia (place 4, RU = 14,3 million).

Source: Mediapanel, Overview, February 24 – March 24, 2022, Media Type: PC Home, PC Work, Smartphones, Tablets, Target Group: ALL

In the case of data analysed for a specific type of media, internet news media (RU=25,3mln ;  ATS=2h 35min) and portals (RU=14,5mln ; ATS = 1h 27min) were the most searched, dominating television and radio. Therefore, it can be argued that the most frequently sought information was specific, quickly and easily available information.

Source: Mediapanel, Overview, February 24 – March 24, 2022,Media Type: ALL, Media Channel: News, Portals, TV, Radio, Target Group: ALL

Categhory: News

Source: Mediapanel, Overview, February 24 – March 24, 2022, Media Type: ALL, Media Categories: News, Target Group: ALL

Source: Mediapanel, Products, February 24 – March 24, 2022, Media Type: ALL, Media Categories: News, Target Group: ALL

Categhory: Portals

Source: Mediapanel, Overview, February 24 – March 24, 2022, Media Type: ALL, Media Categories: Portals, Target Group: ALL

Source: Mediapanel, Products, February 24 – March 24, 2022, Media Type: ALL, Media Categories: Portals, Target Group: ALL

Categhory: TV websites

Source: Mediapanel, Overview, February 24 – March 24, 2022, Media Type: ALL, Media Categories: TV, Target Group: ALL

Source: Mediapanel, Products, February 24 – March 24, 2022, Media Type: ALL, Media Categories: TV, Target Group: ALL

Categhory: Radio

Source: Mediapanel, Overview, February 24 – March 24, 2022, Media Type: ALL, Media Categories: Radio, Target Group: ALL

Source: Mediapanel, Products, February 24 – March 24, 2022, Media Type: ALL, Media Categories: Radio, Target Group: ALL

About Mediapanel research

Mediapanel is the first cross-media study in Poland based on a single source. The study combines site-centric measurement (measurement scripts at the site and application level) and user-centric measurement (panelists' behavior). In the production of data, we use proprietary, internationally recognized methodologies and algorithms. The Mediapanel study provides a complete and reliable picture of the Polish online market. It offers the possibility of analyzing and comparing the viewership of websites, applications and streaming materials on various types of devices, optimization of advertising budgets, comparison of traffic on desktops and laptops at home (PC-home) and at work (PC-work), as well as determining the position of the entity and its competition.

You can read more about the Mediapanel here.

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Type of Content

report

Industry

Media

Country

Ukraine

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