gemiusPostBuy: single source measurement for your cross-media campaigns
How Facebook and YouTube actually upbuilds the reach of my linear-TV campaign? This is one of the many questions that will soon be answered using our newest product, gemiusPostBuy. gemiusPostBuy, for the first time ever, allows for a single source measurement of campaigns screening simultaneously on traditional and digital media.
Thanks to our solution, marketers will be able to get the information on audience duplication and the cumulative reach of all their advertising activities on various platforms from the both worlds. Traditional, meaning TV and radio, as well as the digital one with full PC and mobile coverage.
What is gemiusPostBuy?
Our newest solution, gemiusPostBuy is based on our innovatory single source methodology. It is our original concept allowing for audience duplication measurement on different media outlets relying on a single source panel. For the first time ever, it covers and links both worlds of traditional and digital media. Users will soon be able to monitor the reach of their campaigns screening on TV, radio as well as on PC and mobile, set at the, both, local and global Publishers’ space. All in one place, in gemiusDirectEffect’s new and refreshed interface.
“In Gemius, which is a company specialising in the delivery of the everyday tools for marketers for almost twenty years now, we try to constantly stay on our toes, and always pay attention to their needs. The feedback we are hearing from the industry is loud and clear: >>we are waiting for the single source study<<. As of now, we already do offer a complete and finished product. Our panel has already over a 1000 panelists and is still growing and we cover 36 TV channels. For our first Gemius users we can start the measuring process right away, just in time for their Christmas campaigns.