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2022-07-13 08:56

#GemiusBaltic: June 2022 summary #gemiusAudience

#GemiusBaltic: June 2022 summary #gemiusAudience

In June, news portals focused on concerts and anniversaries. In the first half of June, the UK celebrated the 70th anniversary of Queen Elizabeth II's reign, which led to more attention for the news and lifestyle website zmones.lt, with page views increasing by +37%.

Avg. daily Real Users

The news website delfi.lt was on the top of the list of audited websites in terms of the average number of daily Real Users, with an average of 641,000 (-1.25%) Lithuanian internet users visiting the website every day in June. The second place was taken by tv3.lt, which was visited on average by 479 thousand (-2.90%) daily Real Users last month. The third place - by lrytas.lt with 435 thousand (+1.02%) average daily Real Users.

Last month, Lithuanian internet users were interested in sports news. In terms of Real Users on all platforms, sportas.lt grew the most: +9.19% - on the “Total” platform, +54.13% - on the PC platform and +7.8% - on mobile devices.

 

Time Share – Internet

In terms of time spent on the TOP25 list of audited websites, the highest increases in total time spent on the platform were recorded for krepsinis.net - +0.16%, sportas.lt - +0.06% and kainos.lt - +0.02% Last month, the average time spent per user browsing on all devices on the audited websites was 6 h. 45 min, i.e. -14.45% less than in May. In June, on average, those browsing on a computer spent 3 h 48 min in June (-18.04%), while mobile users spent 4 h 47 min (-11.64%) browsing on the web.

 

Real Users

Last month, sportas.lt had the highest growth in the TOP25 list of audited websites in terms of Real Users on all platforms: +9.19% on the general platform, +54.13% on the PC platform, +7.80% on mobile devices. In June, more than 1 million 939 thousand Lithuanian internet users (+0.59%) browsed the total platform of the audited websites. More than 1 million 331 thousand (+0.82%) Lithuanian internet users browsed on computers and 1 million 676 thousand (-0.01%) Lithuanian internet users browsed on mobile devices.

 

Page Views

Last month, in the TOP25 list of audited websites by page views across all platforms (total), the highest growth was noted for the news website zmones.lt (+37%). In June, the total number of audited websites on all platforms (total) was -3.13% less than in May - 1 billion 33 million. The number of page views generated by computers was - 234 million (-4.67%). Meanwhile, page views generated on mobile devices were 799 million (-2.67%), less than in May. In terms of page views per user on the audited websites, the total number of page views generated on all devices last month was -3.13%, with an average duration of -14.45%. The average number of page views generated by computers was -4.67% with an average duration of -18.04%. Meanwhile, the average number of page views generated on mobile devices was -2.65%, with an average duration of -11.64% less than in May.

 

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Type of Content

report

Industry

Media

Country

Lithuania

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