#GemiusBaltic: April 2022 summary #gemiusAudience
April 2022 was a much shorter and more passive browsing period for Lithuanian internet users. The average time spent per user browsing the audited websites on all devices was 8 hours. 23 minutes, -23.40% less than in March. #GemiusBaltic presents analysis based on gemiusAudience data.
Avg. daily Real Users
News website delfi.lt was at the top of the list of audited websites (i.e. those that have installed the Gemius measurement script in the website code) by the average daily Real Users metric. In April 2022 the website was visited by an average of about 669,000 (-13,26%) of Lithuanian internet users. The second place is occupied by tv3.lt, which last month was visited by 491,000 (-5,34%) internet users every day (by average daily Real Users metric), and the third place is taken by lrytas.lt, with 443,000 (-12,47%) daily Real Users on average.
Time Share – Internet
In terms of time share in the TOP25 list of audited websites, the highest increases in the total platform were noticed for panele.lt - +0,07%, lamaistas.lt - +0,33%, and gismeteo.lt - +0,37%. Last month, average time spent per user, browsing on all devices on audited websites, was 8 h 23 min., that is -23.40% less than in March. In April, computer users spent on browsing average of 4 h 50 min. (-21,30%), while mobile users - 5 h 48 min. (-24,64%).
Last month, panele.lt had the highest increase in the TOP25 list of audited websites in terms of Real Users considering all platforms: by three-quarters - total platform, by a quarter - PC platform and by three-quarters - mobile platform, which includes phones and tablets. In April 2022, almost 2 mln Lithuanian internet users (+0,04%) on total platform were browsing on the audited websites. More than 1 mln 309 thousand (-0.04%) of Lithuanian internet users browsed on computers and 1 mln 676 thousand (+0,05%) on mobile devices.
Last month, weather forecasting website gismeteo.lt reached the highest growth in the TOP25 list of audited websites on Page Views metric considering all platforms (+37%). In April 2022, from audited websites on all platforms (total) were generated less Page Views (-12,65%) than in March - 1 billion 62 million. The number of Page Views generated by computers was 247 million (-14,32%). Meanwhile, Page Views generated on mobile devices were 815 million which is -12,13% less than in March.
In terms of page views per user on the audited websites, last month the total number of page views generated on all devices on the total platform was – (-12.68%), with the average duration of -12.90%. The average number of page views generated by computers was -14.29% with an average duration of -8.91%. Meanwhile, the average number of page views generated on mobile devices was – -12.18%, with an average duration of – -14.00% compared with previous month.
gemiusAudience sets a new standard in the presentation of Internet media usage data, competition monitoring, media and campaign planning. Our solution provides you with a dependable source of information and reliable benchmarking of your activity amid your competitors. On the online landscape quick reaction is the key to success and now, with gemiusAudience, you can make better business decisions based on the real digital trends!
Meet your Real Users! Lear more about gemiusAudience here