#gemiusAdreal: TOP 10 advertisers in Poland in March
Which brands were the most popular on the Polish market in March 2022? See Gemius analysis based on data from the gemiusAdReal study.
The most popular advertisers in March 2022
In March 2022, the ranking was dominated by entities from the telecommunications and trade industries. Media Expert was ranked 1st (the same as in January 2022). In the March ranking we will also find Plus, Play and T-Mobile (mobile operators), as well as supermarkets and shopping platforms (Lidl, Biedronka, Kaufland, Allegro, Żabka).The brands noted the highest reach with advertising on television (91.6%).
Source: gemius AdReal, Real Users, Day by day – top 10, March 2022, TG:ALL, Media Type: ALL, Ad Type: ALL;
Source: gemius AdReal, Reach building by media - top 10, March 2022, TG:ALL, Media Type: ALL, Ad Type: ALL;
gemiusAdreal is a market intelligence tool revealing all brands’ activities, both in the digital and cross-media world. The study allows for in-depth insight of competitors media activity across all three platforms: TV, PC and mobile including not only top application: Facebook, Instagram and YouTube but also web browsers: Chrome, Firefox and others. The comprehensive knowledge about the advertising market provided by gemiusAdReal, helps all media-players such as brand owners, media agencies and publishers in better planning their marketing strategies and media-mix optimizing.
Type of Contentanalysis
IndustryAdvertising, FMCG, Health & Beauty, Media, Telecommunication, Trade