TOP 10 advertisers ranking in July 2022 was dominated by the brands from trade industry - most of the entities were supermarkets, shops or online shopping platforms. Top 10 ranking included such brands as a Media Expert, Allegro.pl, Lidl, Biedronka, Rossmann, Kaufland, Biedronka, Euro RTV AGD and shopee.pl. There was only one company connected to telecomunications - Play.

In August 2022 7/10 entities in TOP 10 ranking remain unchanged. This month is also another one in which the first place in the ranking is occupied by the electronics stores company - Media Expert which from January 2022 is still the ranking leader. In August, the online shopping platform, Allegro.pl (3rd place) and supermarkets Lidl (2nd place) exchanged their places comparing to previous month. Also, some new players arrived in the TOP 10 ranking. Which brands were the most popular on the Polish market in August 2022?

The top 10 ranking in August 2022 based on gemius AdReal data include as many as nine trade entities – five of them are related to the supermarkets - (Lidl, Biedronka, Kaufland, Carrefour and Leroy Merlin), two to electronics (Euro RTV AGD and Media Expert). There are also online shopping platforms in the ranking - Allegro.pl and shopee.pl. In August, the long-unseen Leroy Merlin returned to the TOP 10 ranking, achieved 8th place with the result of almost 31,5 mln Real Users  reached with his advertising message.

Advertising expenses data in the gemiusAdReal

From April 2022, the gemiusAdReal cross-media study in Poland was enriched with a new breakthrough functionality. As the first study in this country it will provide information about advertising expenses, including ad types and formats, based on data from a single-source research panel. 

Information about advertising expenses are presented for all types of media covered by gemiusAdReal's research, i.e. PC and Mobile (display ads, excluding web browsers and social networks: Facebook, YouTube, Instagram), TV (video ads) and Radio (audio ads). The results are estimated based on the official price lists of publishers and the size of advertising traffic. The price lists used in the estimation are updated on an ongoing basis for each subsequent month and take into account not only the price of advertisements in a given medium, but also the type of advertising format or the duration of audio and video spots.

TOP 10 List Price and List Price (share) for August 2022

Source: gemiusAdReal, List Price(share) - TOP 10, August 2022, TG:ALL, Media Type: ALL, Ad Type: Text, Display, Content types: Social, Standard

TOP 10 List Price for August 2022

Source: gemiusAdReal, List Price - TOP 10, August 2022, TG:ALL, Media Type: ALL, Ad Type: Text, Display, Content types: Social, Standard

About gemiusAdreal

gemiusAdReal is a market intelligence tool revealing all brands’ activities, both in the digital and cross-media world. The study allows for in-depth insight of competitors media activity across all three platforms: TV, PC and mobile including not only top application: Facebook, Instagram and YouTube but also web browsers: Chrome, Firefox and others. The comprehensive knowledge about the advertising market provided by gemiusAdReal, helps all media-players such as brand owners, media agencies and publishers in better planning their marketing strategies and media-mix optimizing.

Learn more about gemiusAdReal here.