#gemiusAdReal: TOP 10 advertisers in Poland in April
Which brands were the most popular on the Polish market in April 2022? See Gemius analysis based on data from the gemiusAdReal study.
The TOP 10 advertisers ranking in March 2022 included three brands related to telecommunications services (Plus, Play, T-Mobile). In April, all these entities were outdistanced by the other brands. In the summary of April 2022, the first two places remain unchanged (Media Expert is still ranked 1st and Lidl - 2nd). The rest of the ranking has changed completely compared to the previous month. Which brands were the most popular on the Polish market in April 2022?
Source: gemiusAdReal, Real Users, Day by day – top 10, April 2022, TG:ALL, Media Type: ALL, Ad Type: ALL
The top 10 ranking in April included as many as seven trade entities – four related to the supermarkets - Lidl, Biedronka, Kaufland and Carrefour and two to electronics – Euro RTV AGD and Media Expert. Also Allegro.pl – online shopping platform reached 4th place in the ranking. The reasons for the high activity of such entities can be seen in the events taking place during both April and the following May. Easter, non-working days at the beginning of May known in Poland also as a long weekend and the upcoming season of Holy Communions and weddings are the moment when Poles are more active in shopping for groceries, home equipment and presents. This is why advertisers are outdoing each other, trying to reach as many consumers as possible.
New player in the top 10 list is shopee.pl. Online shopping platform available in Poland from the end of 2021 took 7th place in April TOP 10 list with almost 32 mln Real Users and over 96% Reach.
Source: gemiusAdReal, shopee.pl, April 2022, TG:ALL, Media Type: ALL, Ad Type: ALL
TOP 10 ranking in April is closed by CCC - footwear brand. During last month it reached almost 32 mln Real Users with its advertising messages.
Source: gemiusAdReal, CCC, April 2022, TG:ALL, Media Type: ALL, Ad Type: ALL
gemiusAdreal is a market intelligence tool revealing all brands’ activities, both in the digital and cross-media world. The study allows for in-depth insight of competitors media activity across all three platforms: TV, PC and mobile including not only top application: Facebook, Instagram and YouTube but also web browsers: Chrome, Firefox and others. The comprehensive knowledge about the advertising market provided by gemiusAdReal, helps all media-players such as brand owners, media agencies and publishers in better planning their marketing strategies and media-mix optimizing.
Type of Contentanalysis
IndustryAdvertising, FMCG, Health & Beauty, Media, Telecommunication, Trade