#gemiusAdReal - International Women's Day in Germany
On the occasion of the International Women's Day, Gemius Germany prepared an analysis of the most popular creative videos based on data from #gemiusAdReal study - a market intelligence tool revealing all brands’ activities, both in digital and cross-media world.
Check out Gemius Germany case study for February on German market - TOP 10 advertisers in Germany in February 2023.
The most popular video creative on 8 March week on All Media Types by Reach (47%) and Ad Contacts (101 mln) is the ad of the recruitment platform SnapStone with nice storytelling video. It was displayed with FRQ - 3.6 and had GRP – 171. Ad contacts allocated by different media channels such as RTL, Kabel eins, RTL2 etc.
In terms of gender distribution by audience share of this creative, the majority are women (53%). At the same time 51% of ad contacts referred to men.
Also, there are some slight differences in basic metrics and ad contacts shares of media channels between Female and Male gender.
Gemius Expert about gemiusAdReal
"The comprehensive knowledge about advertising market provided by gemiusAdReal, helps all media-players such as brand owners, media agencies and publishers in better planning their marketing strategies and media-mix optimizing. It is a 360 degree look at your competitors’ activity in digital & cross-media world."
- Lesya Prus, Chief Sales Officer of Gemius Germany
You can learn more about Adreal here.
Check out our case study for February on German market - TOP 10 advertisers in Germany in February 2023.
Type of Contentanalysis
IndustryAdvertising, FMCG, Health & Beauty, Media, Telecommunication, Trade