Gemius single-source solution shortlisted for IAB Research Awards
Big news! Our Single-source-fuelled cross-media measurement solution has been shortlisted for the upcoming IAB - Interactive Advertising Bureau Research Awards! In three categories!
Gemius' #TrueSingleSource solution has been shortlisted for the presitgious IAB Europe's Research Awards in three categories: Advertising solutions, Audience Measurement and Research and Data Innovation. #TrueSingleSource comprises two of our most renowned products, gemiusAdReal, and, launched in November 2018, gemiusPostBuy. The two tools combined create a powerful solution for a 360 analysis of the media market. gemiusPostBuy offers an in-depth examination your own campaign. gemiusAdReal, recently boosted with cross-media data, is a market intelligence tool, revealing all brands' activity in both, digital and traditional media worlds.
The winners will be announced at the upcoming Interact conference in Warsaw on 4-5th of June. Keep your fingers crossed for us, we all know that the future is fuelled by single-source.
The IAB Europe Research Awards recognise and showcase great European digital research projects and the contribution they have made to the development of the digital advertising industry.
More info and other contenders under this link.