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2020-05-22 10:40

Gemius shortlisted for IAB Research Awards!

Gemius has been nominated for this year’s IAB Europe Research Awards in Audience Measurement category. The nomination is for its innovative single-source solution that provides data about media consumption among TV, radio and internet.

Nominated by Interactive Advertising Bureau Gemius’ solution is the first single-source cross-media research of TV, radio and Internet in Poland. This unique study is a modern comprehensive approach to media market that unifies publishers’ and advertisers’ worlds. Thanks to Gemius new research the market will be finally provided with one reliable solution to cover the entire media strategy process, from content and ad distribution planning to post-exposure verification.

In the Audience Measurement category, Gemius is competing against MeMo².

This year's nomination is not Gemius' first recognition in the IAB Research Awards. In 2015, Gemius was awarded for the Behavioral Panel Synthesis methodology allowing media owners to see the campaign reach from all devices. In 2016, Gemius won by presenting its Overnight methodology enabling production of daily data for website viewership statistics. In 2017, IAB recognised gemiusAdReal, the solution enabling comprehensive measurement of the online advertising market. Last year, the project #TrueSingleSource: gemiusPostBuy & gemiusAdReal, brought Gemius the fourth statuette in the IAB Research Awards contest.

The winners will be announced on 3rd of June at the at the upcoming Interact conference. This year due to the coronavirus pandemic, the flagship IAB Europe conference will be moved to the digital world and for the first time will be a completely virtual event.

For more information about the nominations and other contenders, please go under this link.

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