Gemius Latvia: TOP 10 Advertisers in March
Which advertisers were the most popular in March 2022? See Gemius Latvia analysis based on data from the gemiusAdReal study.
In March, the trade industry brand Maxima joined the Top 10 ranking in the sixth place with 454,000 Real Users. Leaders in the ranking remain unchanged - Rimi and Lidl display and video ad exposures in March 2022 reached 552,000 and 515,000 Latvian internet users via PC. Meanwhile, the ranking is closed by another brand of the trade industry, which has rejoined the top - Euronics, whose advertisements have reached 424,000 users.
Meanwhile, the telecommunication industry brand Tele2 ranks third by Real Users, reached 501,000 of them. At the same time, Tet and Bite – have joined the top. Tet video and display ads appeared on the computers of the 449,000 Internet users in March, leaving Bite behind as it reached 426,000 users. The same as in February, the top 10 ranking includes the telecommunications industry brand Galaxy Mobile Devices, which fell from fourth to seventh place, reaching 449,000 Real Users last month in display and video advertising.
Two brands have changed their positions in the Top 10 ranking in March 2022 - RD Electronics takes 4th place in the top with 478,000 Real Users (+4 in the ranking), and Pērc un pārdod portal with 466,000 users (+2 in the ranking). In terms of eQ Ad Contacts – a quality indicator that consists of four elements: ad type, contact duration, ad size, and the simultaneous presence of other ads in the user's window, more than 1 million contacts were shown for two brands - Rimi and Lidl. Meanwhile, Maxima display and video ads reached the lowest eQ Ad contacts.
About Gemius Adreal
The Gemius AdReal system in Latvia processes around 4 million video ads and 54 million display ads every day, including about 60,000 new display ads and 5,000 video ads entering the system every day. Advertisements are categorized into 18 industries - telecommunications, clothing and accessories, trade, food, finance, pharmaceuticals, household equipment and more, which can be viewed in detail in a number of sub-industries. They can be viewed by brand owner, brand, media owner, media channel or industry.
The study is based on a panel of a representative group of Internet users who have downloaded a plug-in to measure the effectiveness of online advertising campaigns on their computers. The data collected is categorized and weighted to get an overall picture of the online advertising market.
You can learn more about Adreal here.