Food products online
One in five Polish internet users has bought food products online. When asked which websites they know offering such services, internet users most frequently mentioned Tesco and Alma. Nine per cent of e-consumers have bought food products on foreign websites. Want to know more? Check out the latest Gemius analysis.
The latest report on the e-commerce market prepared by Gemius for e-Commerce Polska shows that one in five internet users who shop online have bought food products online at least once (21 per cent). These purchases are made significantly more frequently by women than men. Products in this category are also of greatest interest to e-consumers aged between 35 and 49 and people with a higher education.
Tesco and Alma most popular
The study asked internet users to indicate any websites where you can buy food and drink. Tesco and Alma were mentioned most often – both brands were named by 18 per cent of respondents. In third place was Allegro, mentioned by seven per cent of respondents. These stores were also the top three most frequently named food websites in last year's survey.
Potential of foreign websites
It also turns out that almost one in ten Polish internet users (nine per cent) has purchased food products on foreign websites in the past. In addition, one in four (25 per cent) is planning to make such purchases in the future.
source: “E-commerce in Poland 2015. Gemius for e-Commerce Polska” report.