It is interesting to see how the CTR trend for regular banners is still rising in all three Baltic countries while Rich Media formats have been experiencing a major downward trend in Estonia and Latvia. But the most important question regarding CTR is not in the numbers or trends – it is whether the click is successful! To determine how well your campaign is doing, I suggest using the gemiusDirectEffect monitoring tool to see the difference between the general number of clicks and successful clicks for yourselves!