Expert opinion: CTR in Baltics
The CTR trends in Baltics sums up by Arturs Lukasevics, Project Manager and Senior Tech Support at Gemius Latvia.
It is interesting to see how the CTR trend for regular banners is still rising in all three Baltic countries while Rich Media formats have been experiencing a major downward trend in Estonia and Latvia. But the most important question regarding CTR is not in the numbers or trends – it is whether the click is successful! To determine how well your campaign is doing, I suggest using the gemiusDirectEffect monitoring tool to see the difference between the general number of clicks and successful clicks for yourselves!