E-commerce is gaining popularity in Ukraine
Over the last year, Ukraine gained as many as 1.3 million new e-consumers. In June, the three most popular local e-commerce websites – Rozetka.com.ua, Olx.ua and Prom.ua – attracted 10.3 million people in total, which is over half of internet users in the country. The TOP3 of foreign e-commerce websites – Aliexpress.com, Amazon.com and Ebay.com – were visited by 4 million people, i.e. by every fifth internet user.
The popularity of e-commerce websites in Ukraine is on the rise. In June 2017, as many as 13.6 million internet users (71 per cent of all internet users who use personal computers and laptops) visited e-commerce websites. This is 1.3 million people more than in the previous year, when this number was 12.3 million people (67.3 per cent) (source: gemiusAudience).
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Rozetka comes first
The most favoured Ukrainian e-commerce website is Rozetka.com.ua, an online store. As many as 6.7 million internet users (35 per cent) visited the site in June. The TOP3 also includes OLX.ua, a website which lists local classified adverts, with 5.5 million visitors (29 per cent), and Prom.ua - a general online store, visited by 4 million people (21 per cent). In total, the three most popular e-commerce websites attracted 10.3 million visitors in June, which amounts to more than half of all internet users (54 per cent).
Aliexpress as the leader amongst foreign websites
The three most most sought-after foreign e-commerce websites in Ukraine reached 4 million people, i.e. every fifth internet user in the country (21 per cent). The highest demand in the category was for Aliexpress.com. With the visitor number of 3.8 million (20 per cent), Aliexpress.com is the most popular e-commerce website and takes the fourth place in the general ranking. On the winners podium was taken by: Amazon.com with 411 thousand visitors (2.1 per cent) and Ebay.com with 328 thousand visitors (1.7 per cent).
