Czech mobile internet users seek news
News and gossip – these are the topics that Czech users most often browse on their smartphones and tablets when they got to the local websites. Check out their favourite online destinations.
In February 2015 the research company eMarketer published a forecast on the expected growth of mobile devices popularity in Central and Eastern Europe. According to the projection, in that region it will be the Czech Republic where in the next four years the largest proportion of inhabitants will be using smartphones and tablets. Already as much as 11.5 per cent of page views in the Czech network is generated via mobile devices (gemiusTraffic, January 2015). Gemius has therefore decided to check which local websites enjoy the greatest interest of the mobile internet users in the Czech Republic. The analysed data comes from January 2015.
Here is what turned out:
- The most popular local websites among the mobile internet users in the Czech Republic are m.novinky.cz, m.seznam.cz and m.idnes.cz. In January 2015 they were visited by 1.45 million, 1.25 million and 1.12 million online users, respectively.
- Via their smartphones and tablets, the Czech internet users who go to local websites seek news (m.novinky.cz, m.seznam.cz, m.idnes.cz) and gossips (m.super.cz). Some of the other websites that enjoy considerable interest are the online version of the three magazines: “Blesk” (m.blesk.cz), “Lidové noviny” (m.lidovky.cz) and “Reflex” (m.reflex.cz), an auction website (m.heureka.cz), a moto website (m.sauto.cz) or a humour website (m.loupak.cz).
About the research
The data comes from gemiusAudience, an international research project conducted by Gemius in around 30 countries in Europe, Middle East and North Africa. It aims to determine the number and demographic profile of internet users and to learn about the ways in which they use the net: websites, audio and video material, or applications. The research is carried out in compliance with the international code of conduct ICC/ESOMAR. In the Czech Republic the research is known as NetMonitor.