Culture on Czech net
In the Czech Republic there are nearly 7 million internet users. Do the local culture websites enjoy the Czech audience’s interest? Check out the latest Gemius analysis.
In 2015 one of the two European Culture Capitals is the Czech city of Pilsen. Joined under the slogan “Pilsen, open up!” nearly 50 large events and over 600 culture promoting activities are planned, including exhibitions and educational projects. So how popular are Czech websites dealing with culture? Gemius has analysed data from December 2014.
Here is what turned out:
- The three most popular local culture related websites in the Czech Republic feature news content.
- Among them, the most of users’ interest is enjoyed by Novinky.cz/kultura, which is one of the sections of Novinky.cz. In December 2014 it was visited be every fifth internet user (20.8 per cent), i.e. 1.45 million individuals.
- In the same period, Kultura.idnes.cz noted less than a half of that result, with 0.61 million internet users (8.8 per cent).
- The ranking of the most popular local websites devoted to culture closes with one of the sub-pages of Denik.cz – Denik.cz/kultura. In December 2014 it attracted the attention of 0.1 million users (1.5 per cent).
About the research
The data comes from gemiusAudience, an international research project conducted by Gemius in around 30 countries in Europe, Middle East and North Africa. It aims to determine the number and demographic profile of internet users and to learn about the ways in which they use the net: websites, audio and video material, or applications. The research is carried out in compliance with the international code of conduct ICC/ESOMAR. In the Czech Republic the research is known as NetMonitor.