TOP 10 Advertisers in Latvia in September
Which advertisers were the most popular in September 2022 in Latvia? See our analysis based on data from the gemiusAdReal study.
In September, the top 10 advertising brands by display ads were mostly represented by the trade industry. Brands such as Rimi, Lidl, and Pērc un Pārdod took the leader positions, according to gemiusAdReal data. Meanwhile, the top of video creative brands was revealed by the telecommunications industry brand Galaxy Mobile Devices, but in the pre-election month, the political party Apvienotais Saraksts is also among the Top 10.
In September, AdReal's data on the Top 10 advertisers showed the majority of trade industry brands in the display ad leader top. Switching places with Lidl, the leader of the previous month, Rimi moved up to the first position with 530 000 Real Users on whose computers the brand's display ads appeared in September. Meanwhile, Lidl display banners have reached 512,000 Real Users and rank second in the top. Maxima closed the Top 5 with 466,000 Real Users. Others also represent the trade industry – Pērc un Pārdod ranked third with 492,000 users and Rd Electronics took sixth place with 463,000 users from computers.
Ranking the brands according to the number of users reached, three telecommunications brands - LMT, Tele2, and Bite – took place among the Top 10. It should be noted that according to the primary industry in which brand ads are categorized, LMT creatives are categorized in the trade industry, Tele2 - telecommunications, while brand’s Bite display ads are equally often categorized both – trade and telecommunications. LMT display banners reached 460,000 users in September, Tele2 – 447,000 Real Users, and Bite – 421,000 users from computers. In addition to the already mentioned, tourism brand airBaltic was ranked fourth in the list of display top brands with 484,000 users, while Swedbank from the finance industry was ranked eighth with 453,000 Real users.
Meanwhile, in the Top 10 advertisers by video creatives, seven industries were represented in September. The top was revealed by Galaxy Mobile Devices, whose video ads appeared to 309,000 users from computers. Tet brand took third place with 275,000 Real Users - both represent the telecommunications industry. The second place at the top was taken by LMT with video creatives which reached 308,000 users.
The vide-on-demand industry at the top was represented by the brand Tet+ with 263,000 Real Users in fifth place, as well as Viaplay, with 232,000 Real Users in the seventh position. The fourth most popular brand by the number of users reached by video creatives in September was Optibet from the leisure time industry (270,000 Real Users). The sixth was Swedbank with 238,000 users. In the pre-election month, the political party Apvienotais Saraksts also made it to the top, as video creatives reached 226,000 Internet users. The top was closed by Grammarly.com from the computer, audio, and video industry (216,000 Real Users), as well as the trade industry brand Lidl with 213,000 Real Users.
The gemiusAdReal system in Latvia processes around 4 million video ads and 54 million display ads every day, including about 60,000 new display ads and 5,000 video ads entering the system every day. Advertisements are categorized into 18 industries - telecommunications, clothing and accessories, trade, food, finance, pharmaceuticals, household equipment and more, which can be viewed in detail in a number of sub-industries. They can be viewed by brand owner, brand, media owner, media channel or industry.
The study is based on a panel of a representative group of Internet users who have downloaded a plug-in to measure the effectiveness of online advertising campaigns on their computers. The data collected is categorized and weighted to get an overall picture of the online advertising market.
You can learn more about Adreal here.