Thematic and Functional lists - June 2023
Gemius presents the list of TOP 10 brands from selected thematic and functional categories of the Mediapanel study. The rankings were created according to the total reach of websites and mobile applications of individual brands.
The indicator "users" (Real Users) means the number of people visiting a given website or application, not the number of active users of platforms / services or accounts registered on them.
From last month, the ranking of VOD and OTT services is carried out according to the variable Share of time in category. According to the voices from the market, we decided that the lists based on this variable would better reflect the characteristics of the category.
Information and journalism - general
Local and regional information
Business, finance, law
Science and technology
VOD and OTT services
Multi-thematic women's websites
Gossip, celebrity life
Health and medicine
About Mediapanel Research
Mediapanel is the first cross-media study in Poland based on a single source. The study combines site-centric measurement (measurement scripts at the site and application level) and user-centric measurement (panelists' behavior). In the production of data, we use proprietary, internationally recognized methodologies and algorithms. The Mediapanel study provides a complete and reliable picture of the Polish online market. It offers the possibility of analyzing and comparing the viewership of websites, applications and streaming materials on various types of devices, optimization of advertising budgets, comparison of traffic on desktops and laptops at home (PC-home) and at work (PC-work), as well as determining the position of the entity and its competition.
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