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2022-11-04 10:42

Internet and media in Ukraine - October 2022

Internet and media in Ukraine - October 2022

Due to the situation in Ukraine, we publish the information about Internet and media in Ukraine in October 2022. All data comes from the single-source Gemius study - gemiusAudience.

Our report about Internet and news websites in Ukraine 150 days after the Russian aggression against Ukraine

Our report about Polish news media after the Russian aggression against Ukraine.

Our report about Lithuanian news media after the Russian aggression against Ukraine.

In analysed period - October 1– 31, 28 169 280 Real Users searched for information in the Ukrainian media and websites. The ATS* was equal 16h 37m 6s. Ukrainians most often used smartphones (more than 25 million RU) and PC (almost 20 million RU).

*ATS - Average Time Spent; average duration of exposure to the media of the person in its audience

Source: gemiusAudience, Overview, October 1 – 31, 2022, Media Type: ALL, Target Group: ALL

Source: gemiusAudience, Reach building, Real Users (cumulative), October 1 – 31, 2022, Media Type: ALL, Target Group: ALL

The Internet in Ukraine 8 months after the Russian aggression

Among the 15 most visited websites and channels in Ukraine, Google was in the first place (ATS = 2h 42m, RU = 18,4 mln). The 15 websites most frequently viewed by Ukrainians include social media websites (facebook.com, instagram.com), as well as news,TV and weather services and internet websites. The website of the largest commercial bank in Ukraine was also frequently used - privatbank.ua (ATS = 23 min, RU = 3,8 mln) and Wikipedia (place 6, RU = 3,9 mln). In October 2022 Ukrainian Internauts visited also online shopping platforms such as olx.ua, prom.ua and rozetka.com.ua. Film platforms rezka.ag and megogo.net were also among 15 most popular websites in October.

In the case of data analysed for a specific type of media, internet news media (RU=22,7 mln; ATS=51min) and portals (RU=13 mln; ATS = 31 min) were the most searched, dominating over TV and Radio. The same as in the previously analyzed periods, the channels that enable quick finding of specific information have been used most often by Ukrainian Internet and media users.

Source: gemiusAudience, Overview - Media, October 1 – 31, 2022, Media Type: ALL, Target Group: ALL

Source: gemiusAudience, Overview, October 1 – 31, 2022,Media Type: ALL, Media Channel: News, Portals, TV, Radio, Target Group: ALL

Source: gemiusAudience, Trend, October 1 – 31, 2022,Media Type: ALL, Media Channel: News, Portals, TV, Radio, Target Group: ALL

Cathegory: News

Source: gemiusAudience, Categories: News, Overview, October 1 – 31, 2022, Media Type: ALL, Media Categories: News, Target Group: ALL

Source: gemiusAudience, Categories: News - Products, October 1 – 31, 2022, Media Type: ALL, Media Categories: News, Target Group: ALL

Cathegory: Portals

Source: gemiusAudience, Categories: Portals, Overview, October 1 – 31, 2022, Media Type: ALL, Media Categories: News, Target Group: ALL

Source: gemiusAudience, Categories: Portals - Products, October 1 – 31, 2022, Media Type: ALL, Media Categories: News, Target Group: ALL

Cathegory: TV (websites)

Source: gemiusAudience, Categories: TV Websites, Overview, October 1 – 31, 2022, Media Type: ALL, Media Categories: News, Target Group: ALL

Source: gemiusAudience, Categories: TV Websites - Products, October 1 – 31, 2022, Media Type: ALL, Media Categories: News, Target Group: ALL

About gemiusAudience

gemiusAudience sets a new standard in the presentation of Internet media usage data, competition monitoring, media and campaign planning. Our solution provides you with a dependable source of information and reliable benchmarking of your activity amid your competitors.

You can read more about the gemiusAudience here.

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Type of Content

report

Industry

Media

Country

Ukraine

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