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2022-09-07 10:33

#GemiusBaltic: August 2022 summary #gemiusAudience

#GemiusBaltic: August 2022 summary #gemiusAudience

In July, Gemius Baltic introduced the gemiusAudience research update, which made Lithuania the first country in the Baltics which use the Constant Panel methodology and replace gemiusExplorer with the E.gemius tool. Which websites were the most poular in Lithuania in August 2022? Read our analysis based on #gemiusAudience data.

Average daily Real Users

The firs website in the TOP ranking - news website delfi.lt - was visited by an average of 631 000 Real Users (-2.20%) in August. The second place was taken by tv3.lt, which was visited by 484 000 (-2.23%) internet users on average every day last month. The third place was taken by lrytas.lt with 428 000 (-2.73%) daily Real Users on average. According to this metric, in August, the highest growths were seen on panele.lt (+109.70%), lamaistas.lt (41.03%) and etaplius.lt (39.61%).

 

ATS (Average Time Spent)

In August, the time spent per user on the audited websites was equal 7 h 43 min. According to this metric, internet users devoted the most time to the news website delfi.lt – 2 h 47 min (+0.49%), the transport classifieds website autoplius.lt – 1 h 46 min (-2,16%) and news website lrytas.lt – 1 h 32 min (-3,58%). Last month, the average time spent per user browsing on all devices on the audited websites was equal 7 h 43 min, +1.44% more than in July. In August, computer users spent on browsing an average of 4 h 15 min (+0.08%), while mobile users - 6 h 12 min (+2.40%).

 

 

Real Users

Last month, in the TOP25 list of audited websites, etaplius.lt grew the most in terms of Real Users on all platforms: +36.86% on the “total” platform, +16.73% on the “PC” platform, +39.45% on mobile devices. In August, more than 1 mln 782 thous Lithuanian internet users (+0.40%) browsed the audited websites on the “total” platform. More than 1 mln 156 thous (+0.71%) of Real Users browsed on computers and 1 mln 424 thous (+0.04%) - on mobile devices.

 

 

Page Views

Last month, in the TOP25 list of audited websites by page views across all platforms (total), the highest growth was recorded by the news website panele.lt (by more than 678 thous, i.e. +98%). In August, the total number of page views generated on audited websites on all devices in “total” platform was +1.85% more than in July - 1 billion 56 mln. The number of page views generated by computers was - 223 mln (+1.05%). Meanwhile, page views generated on mobile devices were 833 mln , +2.07% more than in July.

 

 

About gemiusAudience

gemiusAudience sets a new standard in the presentation of Internet media usage data, competition monitoring, media and campaign planning. Our solution provides you with a dependable source of information and reliable benchmarking of your activity amid your competitors. On the online landscape quick reaction is the key to success and now, with gemiusAudience, you can make better business decisions based on the real digital trends!  

Publicly available gemiusAudience data can be found here.

Meet your Real Users! Lear more about gemiusAudience here

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Type of Content

report

Industry

Media

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Lithuania

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