Research Studies

• gemiusTraffic
• gemiusAudience
  • Research Benefits
  • Benefits for Advertisers
  • Benefits for Publishers
  • Benefits for Analysts
  • Research Methodology
  • Participation in the Research
  • Indicator Definitions
  • Demo
  • Research Idea & Proposal
  • gemiusAudience Results
• gemiusEffect
• gemiusProfile
• gemiusHeatMap
• gemiusFGI
• gemiusAdHoc
• gemiusGeo
• gemiusUsability
• gemiusReport
• Marketing Research

Affinity Index

The ratio of audience composition in the given target group on the selected web site to the audience composition in the given target group for the whole Internet.

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