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Polish online advertising at the time of national mourning
2010-05-11
You are welcome to read a special report prepared by Gemius concerning the situation of the online advertising market in Poland during the time of national mourning. It presents an analysis of key data obtained with the gemiusDirectEffect system. As it demonstrated in the report, the recent week-long national mourning changed the picture of the Polish interactive media: one of the noted phenomena was a halt on displays of a significant number of online advertisements.
To illustrate what was happening to advertisements in the Polish internet, the report offers a comparison of two periods: the week of national mourning (10.04 – 18.04) and the analogous week in March 2010 (13.03 – 21.03).
