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New website www.audience.bg displaying online Bulgarian audience already launched
2008-06-18
On 12 June 2008 Gemius has launched www.audience.bg dedicated to Internet audience measurement on the Bulgarian market. The new resource presents the results of the gemiusAudience research. It is perfectly tailored to all Internet users and on-line market players interested in information about sites usage statistics and trends.
The decision to launch a new Bulgarian site was made due to a significant growth in the size of the on-line audience. The site offers accurate traffic and usage data based on the gemiusAudience research, which is universally recognised as a standard in on-line audience measurement in Central and Eastern Europe. The site presents some general information, such as ranking of Bulgarian websites, which are participating in gemiusAudience research, according to page views, visitors and reach. Additionally, it allows Internet users to generate graphs based on the aforementioned indicators.
Thanks to the presented data, Internet users can effortlessly observe and compare the popularity of websites in the general Internet population. Equally important is the fact that data is published on a monthly basis. That is why, it is easy to obtain a general view of Internet audience preferences and to monitor and analyse real trends on the market from the outset of the research. The latest April 2008 analysis reveals that the majority of Internet users visited dir.bg (1242190 visitors), start.bg (735603 visitors) and snimka.bg (469078 visitors). According to the number of page views impuls.bg is in first place (183800271 page views), aha.bg had 171085621 page views and dir.bg – 100642046, ranking in third position.
Full gemiusAudience research reports, which are presented on a monthly basis to Internet advertising networks, media agencies and portals also provide detailed information about the websites users’ demography and allow one to observe the popularity of websites in different target groups. All in all, the gemiusAudience study yields useful information and one of the most detailed websites' descriptions. The research data are a great help for professionals in online campaigns planning. Rankings based on the gemiusAudience data, by analysing and comparing the socio-demographic structure of different websites facilitate the estimation of a websites' advertising potential.
“Launching www.audience.bg is the perfect answer to the demand of the Bulgarian market. As the online advertising market is beginning to develop intensively in Bulgaria, proper research is just inevitable” – states Filip Pieczyński, International Operations Director at Gemius.
Despite easiness and brightness of www.audience.bg maintenace, the website is based on a complex and advanced methodology of research. The approach of the gemiusAudience research integrates user-centric and site-centric measurement systems. Thanks to this unique feature the research provides both usage/traffic and socio-demographic data. What makes gemiusAudience different from its competitors is that it takes into account the inaccurate identification of users and “cookie removal”. Therefore, it is possible to present information about real users (neither cookies, nor IP addresses), as that is crucial information for advertisers and media-planners.
Apart from Bulgaria gemiusAudience website has also been launched in Estonia, Latvia, Lithuania, Hungary,Ukraine and Poland where Gemius provides free, publicly-available track of general Internet usage trends and development. It is consistent with the strategy of the company – to promote the Internet and provide reliable and accurate knowledge about Internet market.
Gemius Bulgaria LTD is a part of the largest online research agency providing its services in the Central and Eastern European markets – Gemius SA. The Company provides professional research, analytical and advisory services to all brand name clients of the online market. We offer a wide range of complex research types, providing data on: the Internet users’ behavior (gemiusTraffic), the Internet audience profiles (gemiusProfile) or online advertising campaign effectiveness (gemiusEffect).
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