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Trader Media East has chosen Gemius
2007-12-01
Trader Media East Ltd., a leader in classified advertising in Central and Eastern Europe, has just signed a contract with Gemius. Gemius will provide professional web analytics services and help the print and online advertising group optimize its e-marketing activities.
From now on, Trader Media East can benefit from the gemiusTraffic and gemiusAudience research not only on the Polish market. Thanks to these studies, the company will also gain a deeper insight into Internet users’ behavior on its web sites in other countries. Being a top player in classified ads in Central and Eastern Europe, the company runs such popular web sites as autotrader.pl, domiporta.pl or kupsprzedaj.pl in Poland, oglasnik.hr, posao.hr, auti.hr and nekretnine.net in Croatia, expressz.hu in Hungary and irr.ru, as well as job.ru in Russia. All of these sites are listed in the gemiusAudience research, which in turn will allow to improve their performance.
Thanks to the monitoring offered by Gemius, Trader Media East will obtain the most reliable information on web service visitors and their needs. By providing precise and detailed knowledge, Gemius’s research will enable the group to evaluate its e-business activity from a new perspective and consequently, to introduce changes adapted to a dynamically changing classified ads market.
As Saša Škorić, the Internet Manager at Oglasnik d.o.o. stated, “Although Internet penetration and awareness had pretty strong growth even before Gemius came to Croatia, its arrival had an extremely big impact. In a country where each site was “the biggest”, the arrival of the gemiusAudience research finally introduced some transparency into the Croatian Internet market. Both gemiusTraffic and gemiusAudience gave us great tools when approaching our partners, agencies and clients, by showing them the different aspects of our site and the possible effectiveness of advertising on it for specific target groups. Nonetheless, it also showed us where we can target advertising on other sites in order to maximize its potentials.” It is also worth mentioning that in Croatia, Trader Media East additionally uses the Gemius adserver, AdOcean, to emit campaigns on the company’s web sites (read more about AdOcean here).
gemiusTraffic is a modern and technologically advanced research study of traffic on web sites, providing a wealth of important information on users’ behavior. As the research is conducted in a continuous way, it offers real-time data, being at the same time unnoticed to visitors. Knowledge about Internet users can be enriched even more with gemiusAudience results. The study, considered a standard in online measurement across Central and Eastern Europe, provides details on the visitors’ profile, as well as a wide variety of web site usage metrics. Not only does it yield research information about Internet users’ socio-demographic characteristics, but it also helps to identify the target group among which a given web site enjoys the greatest popularity. Therefore, it is easy to compare the site with competing sites, which has a crucial meaning when trying to gain advertiser’s budgets.
In order to take full advantage of the Gemius offer, Trader Media East also decided to gain a deeper insight into the situation of the Internet advertising market in countries where the company is present. This has been possible thanks to gemiusDeskResearch, which provides a great wealth of information on online markets and the trends in their development.
Gemius SA is the largest online research agency in the CEE region. The company has been dedicated to Internet market research since its founding in 1999. By focusing the business on maximizing credibility, quality and accuracy, it has been able to grow into the largest online market research agency in Central and Eastern Europe in less than 5 years. Since 2007, the company has also been present on western markets (eg. Austria, Denmark, England).
Download a complete version of the press release in a Word file.
For more information, please write to: Marta Klepka marta.klepka@gemius.com