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Google, Microsoft, Yahoo – significant visiting rates in Hungary
2007-09-24
For the first time in Hungary, the domestic traffic statistics of the largest international web sites have become available. The gemius/Ipsos Audience research reveals that the web sites which appear most often in the news about the World Wide Web are also popular targets among Hungarian Internet users.
This new type of measurement combines audience measurement done by scripts with an online panel. Members install measuring software on their computers, which saves the addresses of visited web sites. This makes it possible, for the first time, to get a full picture of the habits of domestic Internet users.
The services at google.hu and google.com were visited in June by more than 2.2 million users, who spent 8% of their online time (9 million hours) on these web pages searching for information, e-mailing, using maps or other services.
Microsoft’s web pages (e.g. microsoft.com, live.com, msn.com, windowsmedia.com), the other important international media brand, were visited by 1.9 million users from Hungary and 1.4 million hours were spent on these sites, which makes up 1% of all the time spent online on these services.
On the Youtube web site, which also belongs to Google, 940,000 Internet users watched shared videos (15% of them watch offline television only once or twice a week), spending 1.4 million hours there, while Yahoo had a total of 770,000 visitors.
The new study, executed by Szonda Ipsos and Gemius Hungary, uses measuring scripts as well as measuring software - installed by online panel members with their consent. The research delivered 1,200 users for the software panel and 42,000 users measured via scripts. Therefore it was possible to analyze the data regarding age, sex and social status.
It will be also possible to analyze results even more profoundly and precisely in the course of the upcoming months, thanks to the fact that netSoftware, until the end of August, was installed by more than 6,000 users. Also, more Hungarian web sites are including the measuring code in their pages, which will make a more detailed analysis possible. The composition of the research panels is corrected with weighting, based on offline data regarding internet usage gathered by Szonda Ipsos.
Gemius Hungary is a subsidiary of Gemius SA, with its formal place of business in Warsaw, Poland. Gemius Hungary was founded in October 2005 and it has already successfully introduced some products onto the Hungarian market. One of these is gemiusTraffic, which is a real-time online measurement of visitor behavior on web sites. Another product is gemius/Ipsos Audience, which is aimed to become the standard of Internet audience measurement in Hungary, providing the market with detailed socio-demographic profiles of web sites that sell advertising space. Gemius Hungary’s partner in this research is Szonda Ipsos.
Gemius SA is the largest online research agency in Central and Eastern Europe. The company has been dedicated to Internet market research since its founding in 1999. By focusing the business on maximizing credibility, quality and accuracy the company has been able to grow into the largest online market research agency in Central and Eastern Europe in less than 5 years. We focus on high-quality, ethical research. We adhere strictly to the codes of conduct developed by ESOMAR.
Szonda Ipsos was founded in 1990. The founders of the company are sociologists, Ádám Levendel and Péter Sterk. Together with eight other professionals – having many years or even decades of experience in the field of academic social research – they came from the Hungarian Opinion Research Institute, the former Mass Communication Research Centre, which is considered to be the cradle of Hungarian empirical social research. Ipsos Szonda has continuously been one of the leading market research institutes in Hungary.
Download a complete version of the press release in a Word file.
For more information, please write to: darvas.peter@ipsos-szonda.hu