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Slovakian audience measurement data now available online
2007-08-30
Gemius Slovakia, in cooperation with Mediaresearch Slovakia, regularly provides updated results of Slovak Internet audience measurement, called AIMmonitor. Now, using the statistics of an estimated number of real users, it is possible to report results right after the end of a measured month.
Due to our clients’ requests, we have decided to start publishing data on the attendance of web sites, measured in the AIMmonitor project, based on an estimated number of real users (RUest). Information about attendance is gained in two stages. In the first phase, immediately after the end of a monitored month, estimations of real users are available. The final numbers of real users are published after the next 28 days with respect to the methodology of the research. Both metrics (RUest and RU) are available to users on the online application pages at online.aimmonitor.sk.
The service is now available to the public. Besides the mentioned metrics it provides statistics about: cookies, page views, visits and time spent on the site. Visitors can be divided into two groups: domestic and foreign. Users can select between daily, weekly and monthly time periods with trend analyses.
Gemius SA is the largest online research agency in Central and Eastern Europe, which provides a wide range of Internet research products to brand name clients throughout the region. Gemius SA has also recently started operating in Denmark. The aim of its core research - gemiusAudience - is to set an online audience measurement currency in all of the countries the company is present in. By working with key joint-industry committees and other market players, Gemius provides accurate, high-quality data for media planners, buyers and sellers. Since the second half of 2006 Gemius has started operating in Slovakia.
Mediaresearch, in cooperation with Gemius SA, provides the monitoring of Internet server attendance and does surveys on the socio-demographic structure of the Internet audience in Slovakia and the Czech Republic. The company developed the methodology of TV audience monitoring, which has been implemented on the Czech market since 2002.
The Association of Internet Media (AIM) was established in May 2005 to promote a greater awareness of the Internet in Slovakia and its possible uses for the purpose of advertising. The AIM currently has 13 members - Atlas.sk, Azet.sk, Centrum.sk, Computerpress.sk, eTrend.sk, Expres.sk, Jobagent.sk, Markiza.sk, Point Network, Pravda.sk, Profesia.sk, Sme online and Zoznam.sk.
Download a complete version of the press release in a Word file.
For further information on the AIMmonitor results and participating in the study please contact: Tomas Gregor, Gemius Slovakia s.r.o.; tomas.gregor@gemius.com