Romania: e-commerce attracts more than half of internet users
Almost 60 per cent of Romanian internet users (PC) visit e-commerce websites, with the monthly number of users in the last six months remaining steady at approximately 4 million people. The most popular e-commerce website throughout the entire period between January and June 2017 was Emag.ro.
Considering the time between January to June 2017, e-commerce websites enjoyed the highest level of Romanian internet users’ interest in March (4.1 million visitors, 60.5 per cent of internet users), while the month with the lowest level was February (3.9 million, 57.5 per cent) (source: gemiusAudience). Each month in the analysed period, an average of 4 million internet users visited e-commerce websites (58 per cent).
Emag.ro – a leader among e-commerce sites
Emag.ro secured a leading position in the TOP10 ranking of e-commerce websites. In June 2017, the website was visited by over a third of Romanian internet users (2.3 million, 33.6 per cent of internet users). This is 166 thousand users more when compared to the January result.
Reshuffling in TOP10
The website which since the early 2017 has seen the biggest increase of visitors in the ranking is Dedeman.ro. It moved from the fifth position in January (700 thousand) to the second place in June (966 thousand). In the analysed period, the website’s reach grew from 10.3 per cent in January to 13.9 per cent in June. Another brand which gained in the ranking was Praktiker.ro. It was listed ninth in June (363 thousand), even though in January this website was absent from TOP10.
Three brands recorded a drop: Alibaba.com (data for Alibaba.com and Aliexpress.com), Cel.ro, Flanco.ro. Alibaba.com was hit the hardest in June with a result of 701 thousand internet users (10.1 per cent), which means a drop of almost 410 thousand users (16.3 per cent) compared to January.
The analysis was based on data for desktops and laptops.
gemiusAudience in Romania is a study that measures online audiences using it's proprietary fusion methodology, proprietary site-centric data, proprietary user-centric data and structural data provided by BRAT through SNA FOCUS study.