gemiusAudience: March summary for Lithuania
Check the February 2023 summary for Lithuanian market here.
In the first month of spring, internet users were very interested in changes of the weather conditions, which led to the growth of the weather forecasting website gismeteo.lt. The website attracted over 588,000 real users (+16.78%) and page views increased by +41.31%.
Average daily Real Users
The news website delfi.lt topped the list of audited websites (i.e. those that have installed the Gemius measurement script in the website code) in terms of the average number of daily real users, with an average of 602 000 (-2.05%) Lithuanian internet users visiting the website every day in March. The second place was taken by tv3.lt, which was visited by 476 thousand (-6.93%) internet users on average every day last month. The third place was taken by 15min.lt, with 471 thousand (+1.81%) average daily real users. According to this metric, in March, the highest growths were seen on gismeteo.lt (+20.89%), panele.lt (+26.93%), etaplius.lt (+17.01%).
Average Time Spent (ATS)
In March, according to the average time spent per user on the audited websites, internet users spent the most time on the news website delfi.lt - 2 hours. 38 minutes (+6.10%), the transport classifieds portal autoplius.lt - 2 hours. 1 min (+4.08%), news website lnk.lt - 1 h. 48 min (+8,97%). Last month, the average time spent per user browsing on all devices on the audited websites was 8 hrs. 11 min, i.e. +5.76% more than in February. In March, those browsing on a computer spent on average 5 h 9 minutes (+9.37%), while mobile users spent 6 h 1 min (+3.13%).
Real Users
Last month, in the TOP25 list of audited websites, etaplius.lt grew the most in terms of real users on all platforms: +23.39% on the Total platform, +33.91% on the desktop platform and +24.26% on mobile devices. In March, 1 million 847 thousand Lithuanian internet users (+0.48%) browsed the total platform of the audited websites. More than 1 million 169 thousand (+0.41%) of Lithuanian internet users browsed on computers and 1 million 508 thousand (+0.88%) on mobile devices.
Page Views
Last month, in the TOP25 list of audited websites by page views across all platforms (Total), one of the biggest increases was recorded for autoplius.lt (+15.81%). In March, the total number of page views generated by audited websites on all platforms (Total) was +7.86% higher than in February - 1 billion 6 million. The number of page views generated by computers was - 250 million (+10.82%). Meanwhile, page views generated on mobile devices were 812 million, +6.98% more than in February.
About gemiusAudience
gemiusAudience sets a new standard in the presentation of Internet media usage data, competition monitoring, media and campaign planning. Our solution provides you with a dependable source of information and reliable benchmarking of your activity amid your competitors. On the online landscape quick reaction is the key to success and now, with gemiusAudience, you can make better business decisions based on the real digital trends!
Publicly available gemiusAudience data can be found here.
Meet your Real Users! Learn more about gemiusAudience here
