gemiusAdReal: TOP 10 advertisers in Poland in June
TOP 10 advertisers ranking in May 2022 was dominated by the brands from trade industry - 7/10 of the entities were supermarkets, shops or online shopping platforms. Top 10 ranking included such brands as a Media Expert, Lidl, Allegro.pl, Euro RTV AGD, Biedronka, Kaufland and Carrefour. There were also two entities connected to telecomunications - Plus and Play. June 2022 is another month in which the first place in the ranking remain unchanged - the electronics stores company - Media Expert - is still the leader. The rest of the ranking has changed a little bit compared to the previous month, some new players arrived and some of the entities from the May ranking are still in the game. Which brands were the most popular on the Polish market in June 2022?
Source: gemiusAdReal, Real Users, Day by day – top 10, June 2022, TG:ALL, Media Type: ALL, Ad Type: ALL
The top 10 ranking in June 2022 based on gemiusAdReal data include as many as seven trade entities – two of them are related to the supermarkets - (Lidl, Biedronka), two to electronics – Euro RTV AGD and Media Expert. There are also online shopping platforms in the ranking - Allegro.pl and shopee.pl. The first one moved up from 3th place in April ranking to the 2nd place in June, achieving more than 32,5 mln Real Users and reach over 98%. The shopee.pl on the 10th place is closing the June ranking with over 31,5 mln RU and reach equal 95,6%. In this month Rossmann, chain of stores selling, among others, cosmetics, came back to the game and checked in on the 7th place (almost 32 mln RU and reach equal 96,6%).
There is one more new player in the TOP 10 Ranking - Disney + streaming platform, which Polish viewers can watch in their country from June 14. In June 2022 this brand reached over 32 mln Real Users with its advertising message, achieving reach on the level of almost 97%. In the June ranking we can find only one advertiser related to telecommunications - Plus, which was ranked 9th in the ranking, achieving 32,6 mln RU and reach of 95,7%.
Advertising expenses data in the gemiusAdReal
From April 2022, the gemiusAdReal cross-media study in Poland was enriched with a new breakthrough functionality. As the first study in this country it will provide information about advertising expenses, including ad types and formats, based on data from a single-source research panel.
Information about advertising expenses are presented for all types of media covered by gemiusAdReal's research, i.e. PC and Mobile (display ads, excluding web browsers and social networks: Facebook, YouTube, Instagram), TV (video ads) and Radio (audio ads). The results are estimated based on the official price lists of publishers and the size of advertising traffic. The price lists used in the estimation are updated on an ongoing basis for each subsequent month and take into account not only the price of advertisements in a given medium, but also the type of advertising format or the duration of audio and video spots.
Below we present the TOP 10 List Price and List Price (share) for June 2022.
Source: gemiusAdReal, List Price - TOP 10, June 2022, TG:ALL, Media Type: ALL, Ad Type: ALL, Content types: Social, Standard
Source: gemiusAdReal, List Price (share) - TOP 10, June 2022, TG:ALL, Media Type: ALL, Ad Type: ALL, Content types: Social, Standard
About gemiusAdReal
gemiusAdreal is a market intelligence tool revealing all brands’ activities, both in the digital and cross-media world. The study allows for in-depth insight of competitors media activity across all three platforms: TV, PC and mobile including not only top application: Facebook, Instagram and YouTube but also web browsers: Chrome, Firefox and others. The comprehensive knowledge about the advertising market provided by gemiusAdReal, helps all media-players such as brand owners, media agencies and publishers in better planning their marketing strategies and media-mix optimizing.
