Gemius Baltic: January summary #gemiusAudience
Check the December 2022 summary for Gemius Baltic here.
Average daily Real Users
The news website delfi.lt topped the list of audited websites (i.e. those that have in-stalled the Gemius measurement script in the website code) in terms of the average number of daily real users, with an average of 664,000 (+7.88%) Lithuanian internet users visiting the website every day. The second place was taken by tv3.lt, which was visited by 524,000 (+5.84%) internet users on average every day last month. The third place was taken by lrytas.lt, with 453,000 (+7.07%) daily real users on average. According to this metric, in January, the highest growths were seen on the following websites: diena.lt (+28.63%), zmones.lt (+30.04%) and lrt.lt (+11.50%).
Average Time Spent (ATS)
In January 2023, according to the average time spent per user on the audited websites, internet users spent the most time on the news website delfi.lt - 2 h 53 min (+6.63%), the transport classifieds website autoplius.lt - 2 h 2 min (+7,78%), news website lrytas.lt - 1 h 39 min (+8,91%). The ATS was 8 h 55 min, with an increase of +7.81% compared to December 2022. In January, those browsing on a computer spent on average 5 h 21 min (+5.82%), while mobile users spent 6 h 45 min (+9.37%) on it.
Real Users
In January 2023, sportas.lt website had the highest growth in the TOP25 list of audited websites in terms of real users on all platforms: +43.25% on the general platform, +19.70% on the PC platform, +46.39% on mobile devices. Last month, 1 million 848 thousand Lithuanian internet users (+2.38%) browsed the total platform of the audited websites. More than 1 million 174 thousand (-1.04%) of Lithuanian internet users browsed on computers and 1 million 507 thousand (+4.42%) on mobile devices. In January, LRT (lrt.lt) remained in second place in the TOP 5 list of audited web-sites: +5.16% on the total platform, -1.53% on the PC platform, +6.75% on mobile devices.
Page Views
In the TOP25 list of audited websites by page views across all platforms (Total), one of the biggest increases for January 2023 was recorded for delfi.lt (+55.92%). In the analysed period, the total number of audited websites on all platforms (Total) was +35.96% higher than in December 2022 - 1 billion 356 million. The number of page views generated by computer users was 297 million (+31.58%). Meanwhile, page views generated on mobile devices were 1 billion 58 million i.e. +37.44% more than in December 2022.
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