E-commerce study in the Baltics: Online shopping is most frequently done in Lithuania
According to the e-commerce study conducted by the international internet research and technology company Gemius in all Baltic states this year, it has been found that the respondents in Lithuania make online purchases most frequently, reaching 90 percent of the surveyed internet users. When comparing purchases made from different devices, Estonians are the most active in using computers for shopping, while Lithuanians more often than their neighbors use mobile phones and smart TV capabilities.
Gemius is an international research and technology company providing data, as well as advanced tools for digital and traditional marketing activities such as web analytics, online campaigns’ management and ad serving. The company offers comprehensive solutions for marketers, advertising agencies, publishers and e-commerce. Gemius is present on the market since 1999. The company is a member of IAB Europe and I-COM Global. The research conducted by the company are carried out in accordance with the principles of the international ICC/ESOMAR code.
