Whether in rush or not, customers have begun to value their time more and more. It is particularly true in cafeterias and restaurants where people are not willing to wait in long queues anymore. In fact, they don’t have to. Thanks to a special app they are able to pre-book their meal so that it is already waiting for them when they visit the restaurant. Ewa Tkaczyk, Gemius' business advisor, presents this recent trend in the U.S.A.